It looks like E3 is cancelled

Announcement reportedly imminent.

E3 2020 is cancelled, with an announcement due soon, according to multiple sources.

Hotline Miami publisher Devolver Digital took to Twitter last night to say: “Cancel your E3 flights and hotels, y’all.” This tweet sparked a number of reports, each claiming E3 is off.

According to Bloomberg, the Entertainment Software Association (ESA) will make the announcement at 9.30am Los Angeles time today, 11th March (4.30pm UK time). Apparently the ESA is exploring options for an online E3 event at some point this summer instead.

While the ESA has yet to announce the cancellation of E3, it seems inevitable at this point given the spread of the coronavirus. This week Coachella, one of the world’s biggest music festivals, was postponed because of the outbreak. Latest figures show the US has more than 1000 confirmed cases of the disease and 28 deaths. Los Angeles, where E3 takes place, declared a state of emergency last week.

Publishers will be scrambling to tweak their marketing plans.

The Game Developers Conference, which was set to take place next week in San Francisco, is off, and a number of video game companies, including Bungie and Microsoft, have asked staff to work from home.

With E3 looking doomed, thoughts will turn to how publishers will announce their wares for the coming year. Microsoft, which was set to go big on E3 with a press conference, will have to scramble to adjust its marketing plan, with the Xbox Series X waiting in the wings. Nintendo was set to appear at E3 with an elaborate show floor booth.

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